Helping great organisations make greater impact


Marketing leadership that drives investment


YOUR CHALLENGE

Generating income to fund your success has never been harder

Many organisations reach a point where momentum stalls.  I help you build strategy that re-energises your organisation for continued growth.


WHY CHOOSE SILK?

I fuel success by showing the world why your work matters

Your organisation has a mission, but you may not be seeing the results you desire. If the strategy isn’t quite right, you’re not getting the most from your investment in marketing.

I partner with Third Sector organisations to:

  • Bring a rigorous approach to developing market insight

  • Strengthen internal marketing capability

  • Deliver a disciplined approach to a results-driven marketing strategy

TESTIMONIALS

Vertical blue bar
Logo of NASF North Atlantic Salmon Fund featuring a stylized salmon fish silhouette, the NASF acronym at the top, and a small British flag at the bottom.

“Tom led on a complete repositioning of the charity and his work has transformed the organisation and given us both a clear purpose and plan to execute.”

Logo of the Myotonic Dystrophy Foundation featuring a stylized hand and text

“Tom oversaw creation of a new brand strategy for MDF and the results have given us both a clear mission and a narrative that has helped us raise millions.”

SERVICES

Vertical blue bar

Marketing Audit

I will review your current marketing and fund-raising efforts to identify gaps, highlight opportunities and provide clear actions for greater impact.

Marketing Strategy

By adopting a disciplined process, you’ll have a clear strategy and a 12-month plan that balances building engagement with fundraising goals.

Brand Planning & Quarterly Review

Through careful planning and structured quarterly reviews, we’ll develop and monitor success against clear KPIs and goals.

Upskilling and Coaching

To enhance capability, I work closely with your team to build skills, strengthen decision-making, and support professional growth.

Black background with purple outlined circles of various sizes scattered across it.

Interested in sustainable growth?

Book a consultation to explore how strategic marketing support can help your organisation build awareness, deepen engagement, and increase income.